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iShare Therefore I Am

iShare Therefore I Am

2014

Digital Photography Series

Your Brand is a Battlefield
Your Brand is a Battlefield

Digital Print

“What’s in a word?  Plenty, or as Barbara Kruger would write later –

‘Plenty Should be Enough!’

Before that, Kruger reformulated René Descartes’ philosophical proposition of cognitive existence, ‘I think therefore I am’, into a motto for the hyper-ventilated acquisitive world of the 1980s boom time, replacing ‘think’ with ‘shop’.

This pithy critique of capitalism and its social vacuity, loaded with irony on shopping bags, T-Shirts, and other products of consumption traveled out into the world - a free-floating philosophical observation, and part of a parade of postmodern thinking infiltrating the center from the margins.”

-Juliana Engberg

The medium acts as an extension of consciousness.
The medium is still the message.

Series after Barbara Kruger's: I Shop Therefore I am, Circa 1990

 



Barbara Kruger: I Shop Therefore I am

1990

Barbara Kruger: Your Body is a Battleground

1990


 


Series featured in: Instagrammatology: #DesperateSelfie

Work in collaboration with Clayton Smith Westmeier

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